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Launches new whitening toothpaste on tour.
May 5, 2011
By: TOM BRANNA
Editor
Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7.The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last. “We wanted to find a memorable way to introduce Simply White and cel...
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